Infographics are still a relevant tool to increase your marketing efforts.
Check out this Google Trends chart for “infographics” since 2004. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.
Here are the top 3 reasons infographics should be a relevant part of your marketing efforts.
- Improve SEO or Search Engine Optimization resulting for your website – infographics is a cost effective way of amplifying your message. As your message starts to gain momentum, websites will naturally start linking back to your infographics. This results in search engines such as Google to rank your site higher due to higher relevancy.
- Increase organic website traffic and brand awareness – improving #1 above in improving your ranking for search engines will result in increasing traffic to your website.
- Catch your audience’s attention – thinking about how most of us digest content on the web….I certainly have a short attention span. You probably just read the bolded points, right? If you read this far….infographics is a great way to make your content more readable.
What are some other reasons infographics are so effective?