Influence and Psychology of Color in Marketing and Design
The influence of color and how color can impact one’s perception of a brand, its logo, and purchasing decisions by consumers is fascinating to me. I find the psychology of color to be an intriguing study so I found two of the most informative infographics on the subject by Tech King and KISSmetrics. Of particular interest is the first infographic that has a list of websites that gets the most web traffic and the colors that these sites incorporate.
If you create or come across any interesting or funny infographics, contact me.
#1 – The Psychology of Color Infographic
(the psychology of color source)
#2 How Colors Affect Purchases Infographic
(how colors affect consumers source)